As experienced financial services professionals, we have the ability and the expertise to develop and execute financial plans and portfolio strategies. We approach every plan with discipline, rigor, and experience, rather than with emotion and uncertainty.
We are focused on our clients' plans and investments every business day, so our clients can focus on what makes them successful and happy in their lives.
Many individuals who manage their own finances find it difficult to determine the impact that their competing goals and needs have on each other. This leads to a "silo" approach to their finances that may not accurately represent their true situation. A financial consultant can help bring an integrated approach to the financial picture, clarifying the situation, and bringing focus to the most important areas.
Herd mentality - going along with what everyone else is doing
Overconfidence - putting too much faith in one's ability to pick "winners"
Recency bias - having one's decisions overly influenced by recent experiences
Anchoring - impact of past history and current price levels on one's ability to properly assess current choices.
We are aware of these challenges, and many others, and therefore have a greater chance of avoiding them and their negative and possibly permanent impact on our clients' situations.
*Original and aggregated sources of behavioral finance research include Predictably Irrational by Ariely, Nudge by Thaler/Sunstein, and Investments by Mayo.